ROHM appoints Alessandro Zanarella as new Country Manager for Italy and Israel

Willich-Münchheide, Germany, February 14, 2019 – Alessandro Zanarella is the new Country Manager for Italy and Israel of ROHM Semiconductor. His main tasks include the strategic development and successful implementation of the company's products in the automotive and industrial markets. Alessandro Zanarella has more than 25 years of international strategy and business development experience. Most recently as Overseas Sales Director for Western Europe at SimCom Wireless. Prior to that, he held various positions as Sales Director, Country Director and Field Sales Engineer at EBV Elektronik, Future Electronics and Arrow Electronics Italia. Alessandro Zanarella would like to contribute his experience to the new position: "Regarding my expectations, my target is to clearly improve the penetration of the ROHM brand in the whole Italian market, in particular in the automotive and industrial markets, which are really important in Italy. For this we need our distribution partners who, thanks to their knowledge and market penetration, can surely help us to achieve our common goals. ROHM Semiconductor is a leader in many technologies, especially in discrete and power products, we will bring a big advantage to our customers". "I am pleased to have gained Alessandro Zanarella, an experienced Country Manager with a proven track record in the electrical and electronics industries and expertise in negotiation technology, semiconductor technology, business development, embedded systems and sales management, for our businesses in Italy and Israel," said Christian André, President ROHM Semiconductor Europe. "He will strategically develop our business in both markets, look after our direct customers and distribution partners.

About ROHM Semiconductor ROHM Semiconductor is a global company of 397,106 million yen (3,65 billion US$) revenue per March 31th, 2018 with 23,120 employees. ROHM Semiconductor develops and manufactures a very large product range from the Ultra Low Power Microcontroller, Power Management, Standard ICs, SiC Diodes, MOSFETs and Modules, Power Transistors and Diodes, LEDs to passives components such as Resistors, Tantalum Capacitors and LED display units, thermal Printheads in state-of-the-art manufacturing plants in Japan, Korea, Malaysia, Thailand, the Philippines, China and Europe. LAPIS Semiconductor (former OKI Semiconductor), SiCrystal AG, Kionix are companies of ROHM Semiconductor Group. ROHM Semiconductor Europe has its head office near Dusseldorf serving the EMEA region (Europe, Middle East and Africa). For further information please contact www.rohm.com/eu