|Pfaff-silberblau launches new website under the Columbus McKinnon brand identity|
|Kissing (Germany), 5 January 2022 – Columbus McKinnon Corporation (CMCO) has brought together its brands, including Pfaff-silberblau, a brand of the German subsidiary Columbus McKinnon Engineered Products, and Pfaff Verkehrstechnik, on a new global website that has been very well received by customers since going live in mid-December 2021 and has already initiated many projects currently underway due to its optimised web-based interaction. One reason for the success and the high level of acceptance is the fundamentally improved user experience, since many new features have also been integrated in addition to familiar functions such as the popular Pfaff-silberblau CAD configurator "CAD & go".
New features include an intelligent search function, comprehensive document libraries, many contact options that lead directly to the right contact person, and a Google-based location search. Users of mobile devices can also access the range of products and services while on the move thanks to the responsive design.
Within the new CMCO website, the brand identity of Pfaff-silberblau will be further sharpened globally and the company's long tradition as a technology leader in components and system solutions for mechanical motion technology, lifting technology and rail technology will be highlighted even better in future.
International presence in a strong brand association
Website visitors can now access a comprehensive range of products and solutions for lifting, moving and positioning loads at a single address (www.columbusmckinnon.com) thanks to the joint presence of all the Group's brands. In total, the new website offers 17 brands under one roof, including German companies such as Stahl CraneSystems and Yale, as well as many international brands such as Magnetek, Duff-Norton and CM-Entertainment – all geared towards providing customers with intelligent motion solutions.
The synergy effects resulting from the joint website presence bring great benefits to the user, as all CMCO companies presented support each other in serving customers and present a much wider range of products and services on a unified brand platform. With just a few clicks, visitors can quickly and intuitively find cross-brand components and system solutions for their individual handling tasks.
Functions for searching and ordering more quickly
A new document library as well as the intelligent search function by keyword, brand or product deliver fast and precise results, including detailed product information and technical data. Thanks to the responsive design, visitors can conveniently browse and view the entire product portfolio of all brands on any of their end devices (computer, tablet or smartphone). The optimised location search facility (Location Finder) is supported by Google Maps and helps customers find and source suitable products more easily and conveniently than ever before. Customers can write to the right contact person directly from any part of the website using explicit e-mail buttons.
Language extensions increase internationality
The multilingual website is continuously being developed and the range of languages will be expanded over time. In addition to English and German, French, Spanish and other language versions are also planned.
About Columbus McKinnon Corporation
With headquarters in Getzville, New York, the Columbus McKinnon Corporation (CMCO) has more than 145 years of experience and employs over 3000 people worldwide. The company's best-known brands (Pfaff-silberblau, STAHL CraneSystems, Yale and Magnetek) offer a complete product portfolio, making it one of the world's leading suppliers in the development and manufacture of pioneering products for lifting, moving and positioning loads. CMCO is consistently geared to current and future market requirements, regardless of the type of application. www.columbusmckinnon.com
About STAHL CraneSystems
STAHL CraneSystems is a worldwide manufacturer of intelligent lifting equipment and crane components from Germany. The company, which has been in existence for over 140 years, is one of the world market leaders for explosion-protected crane technology with an extensive, all-round product portfolio. Whether icy cold, extreme heat, dust or confinement – the technology from STAHL CraneSystems functions reliably in all operating conditions. With a close network of subsidiaries and over 140 crane building partners worldwide, STAHL CraneSystems provides all customers with direct contact persons and local service.
YALE is the leading brand in Europe for manual standard lifting equipment. As early as 1877, Yale produced the first spur gear pulley block with an automatic mechanical brake – a design principle that is still used today. In 1936, lifting equipment production in Velbert begins with the manufacture of the world-famous ZUGHUB®. Supplied ready for use, the units are used worldwide in a wide range of industrial and commercial applications: structural engineering, machine construction, transport, power & water, petroleum & gas and paper manufacturing. The application-oriented range and all innovative new and further developments of Yale products always raise the bar in terms of quality, reliability and safety. The wide product range includes lifting equipment, wire rope hoists and cranes, load handling equipment and weighing technology, hydraulic tools, heavy duty trolleys, industrial trucks, textile slings and load securing.
|About Columbus McKinnon Engineered Products and Pfaff Verkehrstechnik
Columbus McKinnon Engineered Products GmbH, Kissing/Germany, is a subsidiary of the listed McKinnon Corporation (CMCO), Getzville/USA, a leading supplier of lifting and materials handling equipment. The company has ranked with its brand Pfaff-silberblau for many decades amongst the technology leaders in components and system solutions for mechanical motion and lifting technology. The portfolio ranges from sophisticated screw jack elements to innovative linear drives through to powerful lifting tables and wire rope winches. On the basis of these components, Columbus McKinnon Engineered Products also offers customized solutions for a wide range of different fields of application.
Pfaff Verkehrstechnik in Kissing/Germany is an affiliated company of Columbus McKinnon Engineered Products. As well as supplying transportation components, Pfaff Verkehrstechnik primarily supplies complete planning, installation and maintenance of turnkey jacking systems for rail vehicles used worldwide.