Press release by Inova Semiconductors on behalf of the ISELED Alliance
ISELED Alliance adds three new members: AutoChips, Zhixin Semiconductor and Hebatronic
Munich, 21 August 2023 – We are pleased to announce that three more manufacturers of microcontrollers and Arduino-compatible LED driver and development boards have joined the industry alliance: AutoChips, Zhixin Semiconductor and Hebatronic. As a result, the open industry alliance now has more than fifty members, covering the entire automotive lighting value chain.

“We are pleased that the ISELED Alliance network continues to grow with the addition of three new members,” says Robert Kraus, CEO of Inova Semiconductors and Chairman of the ISELED Alliance. “The Alliance aims to build a rich ecosystem around ISELED technology and provide comprehensive system solutions to economically drive the ever-increasing number of LEDs and sensors in cars. It’s exciting to know that the ISELED Alliance is evolving and we’re keen to see what innovations are yet to come.”

Overview of the new members:
Founded in 2013, AutoChips is a wholly owned subsidiary of NavInfo, with headquarters in Wuhan, China. AutoChips focuses on microchip research, development and design for the automotive industry and related systems. The company provides connectivity solutions, audio amplifiers, SoC, microcontrollers and other products for a variety of automotive applications. A range of MCUs and SoCs will now support ISELED.

Zhixin Semiconductor is a high-tech semiconductor company manufacturing high reliability controllers and processor chips for the automotive industry. Zhixin was founded in 2019 and is headquartered in Tianjin, China. The company has research and development centres in Shanghai, Suzhou and Hefei. Its employees have many years of experience in automotive electronics product definition, product design, system application development and marketing. The first MCUs supporting ISELED are already available.

Hebatronic in Germany is a supplier of Arduino-compatible LED driver and development boards for easy programming of ISELED and ILaS applications. Their product range includes Arduino-compatible open source development kits, an Arduino-compatible shield that plugs onto development boards to add full ILas functionality, and custom solutions for evaluation purposes or testing during production.

About the ISELED Alliance
The ISELED Alliance is an open industry alliance with the objective of developing a comprehensive ecosystem – i.e., a complete system solution for innovative automotive lighting – based on ISELED technology. Today, ISELED products are available from numerous manufacturers. Further information and an overview of all members can be found on the ISELED Alliance website:

About Inova Semiconductors
Inova Semiconductors GmbH is a fabless semiconductor manufacturer headquartered in Munich, Germany. The company was founded in 1999 and specialises in high-performance products for Gbps serial data communication. In addition to the successful APIX (Automotive Pixel Link) products, which have been delivered in high volumes – well over 180 million – and which are already available in the third generation, Inova introduced ISELED – the "Digital LED" in 2016 and has already produced over 100 million of these chips. This was followed in 2020 by ILaS, the "ISELED Light and Sensor Network", which is due to go into series production in vehicles from 2025. In November 2022, the company presented ADXpress (Automotive Data Express), a completely new high-speed data transmission system for all types of data in vehicles. Inova's semiconductor products are produced by leading manufacturers (foundries) in Asia and marketed via a global distribution network.
Further information at:

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Date: 21.08.2023 11:00
Number: PR06/23EN
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ISELED Alliance adds three new members: AutoChips, Zhixin Semiconductor and Hebatronic
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