Alps Alpine Enters Joint Collaboration Agreement on Product Creation with Immersion Corporation
Further Strengthening HAPTIC™-Related Product Development
Munich, Germany, October 2, 2019 – Alps Alpine Co., Ltd., a manufacturer of high-quality electronic products, has entered a joint collaboration agreement with Immersion Corporation (San Jose, California, U.S.A.), a leading developer and licensor of touch feedback technology. Signed in September 2019, the agreement covers product creation relating to HAPTIC™ technology.

Alps Alpine entered into a license agreement relating to touch feedback technology for automotive input devices with Immersion in 2000 and has since developed, manufactured and marketed a variety of products. Under the new joint collaboration agreement on product creation relating to HAPTIC™ technology, the two companies will work together to innovate products delivering enhanced operability and diversity by fusing Alps Alpine’s human-machine interface (HMI) technology in areas including touch input, illumination, graphics and sound with Immersion’s advanced software and control algorithms and other expertise.

Through a closer relationship with Immersion, Alps Alpine seeks crucial progress on improving the user experience of next-generation automobiles and new types of services characterized by the CASE domains – connected cars, autonomous driving, sharing and services, and electric vehicles – and Mobility-as-a-Service (MaaS). The move will also spur further expansion of a product lineup born from synergies generated by business integration.

Immersion Corporation (NASDAQ: IMMR) is the leading innovator of touch feedback technology, also known as haptics. The company provides technology solutions for creating immersive and realistic experiences that enhance digital interactions by engaging users’ sense of touch. Immersion's technology has been adopted in more than 3 billion digital devices, and provides haptics in mobile, automotive, gaming, medical and consumer electronics products. Immersion is headquartered in San Jose, California with offices worldwide. Learn more at
Alps Alpine Co., Ltd.  On January 1, 2019, Alps Electric Co., Ltd. and Alpine Electronics, Inc. integrated their businesses and started out afresh as Alps Alpine Co., Ltd with 42,289 employees. Alps Alpine will steadily bring about synergies by drawing on the two companies' advantages in core devices, system design and software development.
The new company will endeavour to create its own unique value for not only the automotive market, but also mobile devices and consumer electronics, as well as new sectors such as energy, healthcare and industry. For more information please visit

Alps Electric Europe GmbH, a subsidiary of Alps AlpineCo., Ltd., was established in 1979. Since 2013 the European Head Office has been located in Munich and as such co-ordinates the Sales, Marketing and Product Engineering activities of our offices in Dusseldorf, Paris, Milton Keynes, Gothenburg and Milan, as well as the production activities of our manufacturing site in Dortmund.
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Date: 02.10.2019 11:00
Number: Immersion Agreement_EN
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Alps Electric Europe GmbH
Phone.: +49 89 321421-0
Fax: +49 89 321421-205
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Peter Gramenz
Phone: +49 8143 59744-12
Fax: +49 8143 59744-49
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