electronica 2006, Hall A4/542

ALPS Provides Tiny Swing and Push Switches for Menu Selection in Mobile Devices

Duesseldorf, Germany, November 06, 2006 - ALPS ELECTRIC EUROPA GmbH extends its SLLQ series with tiny input devices with combined swing and push operation that features three-way operation comprising forward, backward and center-push switching functions with a single knob. With dimensions of only 8.0mm x 5.0mm x 3.5mm (L x W x H) the new switches are 50% smaller than previous products of the SLLQ series. They provide a lever operation angle of 18 degree for each direction and an operating lifespan of up to 200,000 swing and push cycles. The new switches are ideal for highlighting and selecting menu items in small displays on portable electronic devices such as cellular phones, digital cameras, personal digital assistants (PDAs) and MP3 player. ALPS will present the new SLLQ series at electronica 2006 (Munich, 14. – 17. November) at its exhibition booth in hall A4, stand 542.

ALPS Electric Co., Ltd. Since its establishment in 1948 ALPS has grown as a comprehensive manufacturer of electronic components. At present ALPS is creating innovative high-value-added products in its main business segments – Components, Magnetic Devices, Communications, Peripheral Products, and Automotive Electronics – which are contributing to the advance of a digital society. ALPS is a global company that carries out its operations with 22 production bases in 9 countries as well as 57 sales bases in 14 countries. Consolidated net sales in the year ended March 31, 2005 amounted to YEN 644 billion. ALPS ELECTRIC EUROPA GmbH, a subsidiary of ALPS Electric Co., Ltd., was established in 1979. Since 1989, the European Head Office has been located in Düsseldorf, where a team of specialists works in Sales, Marketing, and Product Engineering. The activities of our branch offices in Munich, Paris and Milton Keynes, our sales office in Milan and our European distribution work are co-ordinated from Düsseldorf. ALPS Nordic AB, a 100 percent subsidiary of ALPS ELECTRIC EUROPA GmbH, is based in Sweden and services the Scandinavian market.