Dr. Andreas Bauknecht is new Industrial Sales Director at ROHM

New Industrial Sales Director is expected to drive the strategically important industrial area forward

Willich-Münchheide/Germany, February 14, 2018 - Dr. Andreas Bauknecht is Industrial Sales Director at ROHM since February 1st, 2018. Bauknecht (49) has 17 years of experience in the semiconductor industry, where he held several leading positions in development and marketing. In his new position, he will strengthen the industrial area at ROHM. After his PhD at the Hahn-Meitner-Institute in Berlin on semiconductors for photovoltaics he started his industrial career at Philips Semiconductors. Subsequently he held several positions in development before he switched to international marketing. Among other things he was International Product Marketing Manager for NXP Semiconductors. He set up regional sales and marketing teams for the communications section, establishing business with Samsung in South Korea and with Chinese smartphone manufacturers. Most recently Bauknecht was Marketing Senior Director for NXP's spin-out Nexperia, driving strategic development for worldwide business. In this position, he made major contributions towards implementing processes for sales and marketing concerning topics like market launches, customer prioritization and business guidelines for long-term success. Bauknecht is Kotler Certified Marketing Manager since 2007. At ROHM Dr. Bauknecht will strengthen the strategically important industrial area. He will use his knowledge of the industry to create impulses, which will move the industrial area further forward. "ROHM's target is to reach 50% of its global revenue on Automotive and Industrial segments. Europe region will play an important role to accomplish this objective. The industrial areas show a constant high growth rate in the infrastructure, Energy and Automation where Power Discrete and analog IC technologies are one of the major contributors", says Dr. Bauknecht. "My mission will be to fully utilize the company's potential. I am looking forward to participate to these new challenges!"

About ROHM Semiconductor ROHM Semiconductor is a global company of 352,010 million yen (3,23 billion US$) revenue per March 31th, 2017 with 21,308 employees. ROHM Semiconductor develops and manufactures a very large product range from the Ultra Low Power Microcontroller, Power Management, Standard ICs, SiC Diodes, MOSFETs and Modules, Power Transistors and Diodes, LEDs to passives components such as Resistors, Tantalum Capacitors and LED display units, thermal Printheads in state-of-the-art manufacturing plants in Japan, Korea, Malaysia, Thailand, the Philippines, China and Europe. LAPIS Semiconductor (former OKI Semiconductor), SiCrystal AG, Kionix are companies of ROHM Semiconductor Group. ROHM Semiconductor Europe has its head office near Dusseldorf serving the EMEA region (Europe, Middle East and Africa). For further information please contact www.rohm.com/eu